App Store localization languages: the full list and how to add them

Apple's own example: English is primary and you add French. The French listing shows to people whose device language is French, and in storefronts that support French but not English. If nothing matches someone's language setting, Apple uses the next most relevant localization, and everywhere else the primary language.

English (U.S.) is listed in two storefronts, the US and Japan, while English (U.K.) appears in 172 of 175. A US-first app can add English (U.K.) as a second English listing, with British spelling and its own keywords for the UK, India and the other storefronts that list it.

To change the primary language, pick another one in the Primary Language menu under App Information and click Save. Apple only offers a language you've already shipped on a previous version, approved by App Review, with approved screenshots in your current primary language's sizes on every platform (and on each custom product page).

Apple searches your app name, subtitle, keywords and company name. Its help page says people can find your app through localized keywords in every storefront where the App Store supports that language, so the storefront table doubles as a map of where each language's keyword field counts.

Spanish (Spain) is supported only in Spain, while 16 Latin American storefronts default to Spanish (Mexico), so a Spain-only Spanish listing misses Latin America's default language. The US storefront supports nine languages besides English, each with its own 30-character name, 30-character subtitle and 100-character keyword field. Japan lists English (U.S.) next to Japanese, so US English keywords count there too.

Translate keywords by search habit, not word for word: a literal translation of "to-do list" may not be what people in Germany type, so check App Store search hints in that language first. Keep the localized name recognizably the same app, since guideline 2.3.8 asks for the name and icons to be similar enough to avoid confusion.

Some developers fill a storefront's extra languages purely for keyword room, such as Spanish (Mexico) aimed at the US. Apple doesn't document how it weighs that, and people whose device uses that language see the name and subtitle you wrote there.

A new language starts with your primary language's screenshots, so it's easy to ship a translated description under English captions. Search results can show up to three screenshots or previews beside your name, which makes those captions the first copy people read, well before the description.

Upload localized screenshots for each language, starting with the storefronts that bring the most downloads. MetaRun's free storefront audit checks what each storefront serves and flags the ones where the description was translated but the screenshots stayed in the source language.

Open the language menu, find the language under Localized, hold the pointer over it and click the delete button. Storefronts that showed it go back to your primary language. Like adding, it needs an editable status.

An App Store listing is two sets of text per language. Name, subtitle and the privacy URL live on App Information. Description, keywords, What's New, promotional text and the support URL live on the version. Adding a language in App Store Connect means filling both, in the right places, inside limits that are counted differently per field.

Your agent handles the writing. MetaRun reads every language that exists, checks each field's limit before staging, adds languages that don't exist yet, and keeps a coverage map so a half-done job is visible.