App Store Connect guides for people who ship iOS apps
How each job works in App Store Connect, the limits and rules Apple enforces, and what to do when it goes wrong. Every guide is checked against Apple's own documentation and dated, and shows how to do the same job from an AI agent with MetaRun.
Ship a release
Submit for review
How to submit an app for review in App Store Connect
The pre-submission checklist, every review status, export compliance, rejections and expedites.
TestFlight testers
TestFlight external testers: setup, limits and troubleshooting
Internal vs external testers, Beta App Review, public links, and every reason testers see no builds.
Phased release
App Store phased release: percentages, pausing and release options
The 7-day percentage schedule, the 30-day pause budget, and what to do when a bad build is rolling out.
Release notes
App Store release notes: how to write What's New, with examples
What's New and promotional text: the limits, when each one locks, examples for every kind of update, and what App Review rejects.
Your App Store listing
Screenshot sizes
App Store screenshot sizes in 2026: every iPhone and iPad size
Every iPhone and iPad screenshot size in pixels, which ones are required, app preview specs and upload errors.
Localize your listing
App Store localization languages: the full list and how to add them
All 50 App Store languages with their codes, which storefronts show and search each one, and how to add, remove or switch the primary language.
App Store keywords
App Store keywords: how to fill the 100-character field
The 100-character keyword field: Apple's rules, a worked example, per-language fields, and how to research and measure keywords.
Privacy labels
App Store privacy labels: how to fill in App Privacy
Fill in App Privacy correctly: the 35 data types, tracking, SDKs, privacy manifests and required reason APIs.
Pricing and subscriptions
Price tiers by country
App Store price tiers in 2026: what each price costs in every country
Apple's current price for $0.99 to $99.99 in all 175 storefronts, and what you keep at 15% and 30%.
Pricing by country
App Store pricing by country: base price, overrides and PPP
How Apple equalizes one base price into 175 storefronts, how to override them, and PPP vs flat pricing.
Create a subscription
How to create a subscription in App Store Connect
Groups, levels, prices and the Missing Metadata checklist, through to the first submission and later price changes.
Offer codes
App Store offer codes: create, share and track them
One-time use vs custom codes, limits, redemption links, setup by hand or by API, and why a code says it isn't valid.
Reviews, discovery and setup
Reply to reviews
How to reply to App Store reviews, with templates
Respond to App Store reviews: who can reply, editing and deleting, Apple's rules and reply templates.
ChatGPT app recommendations
How to get ChatGPT to recommend your app
What decides whether ChatGPT and other assistants name your app, with data from a 78-category study.
App Store Connect API key
App Store Connect API key: create one, pick a role, keep the .p8 safe
Create a team or individual key, pick the right role, find the Key ID and Issuer ID, and fix 401 and 403 errors.
Tools for App Store Connect, compared
Comparison
App Store Connect alternatives: Mac apps, CLIs and web tools compared
Helm, Itsyconnect, asc, fastlane, MetaRun and five more: price, where your API key lives, and what each one can change.
Comparison
App Store Connect MCP servers compared: local vs hosted
Every App Store Connect MCP server we could verify, local and hosted: license, stars, tool count, read-only mode and where your .p8 lives.
Research
AI assistants and the App Store disagree about the best app
78 categories, 3 runs each: which apps answer engines recommend, and how that differs from the App Store's own top charts.
MetaRun
Do any of these from your AI agent or MetaRun's dashboard, with a preview before every change. 14-day free trial, no card.